Bookshelf

Books spread ideas and inspire new thinking.  Here are a few of my favorites listed by topic. Marketing   ·  Purple Cow, Seth Godin   ·  Free Prize Inside, Seth Godin  · Positioning, The Battle for Your Mind, Al Ries & Jack Trout · Your Marketing Sucks, Mark Stevens Advertising  · The Fall of Advertising & The Rise of PR, Al and Laura Ries  ·  Advertising Media Planning, Jack Z. Sissors & Roger B. Barron  ·  Bang!, Linda Kaplan Thaler & Robin Koval Sales  · Little Platinum Book of Cha-Ching!, Jeffrey Gitomer ·  Survival Selling, Mike Blinder ·  Million Dollar Consulting, Alan Weiss Strategic Planning  · Focus, Al Reis  ·  In Search of the Obvious, Jack Trout Blogging   · Julie & Julia, Julie Powell · Blog Wild!, Andy Wibbels  · Naked Conversations, Robert Scoble & Shel Israel · Clear Blogging, Bob Walsh · How to Blog a Book, Nina Amir Digital Trends   · Digital Leadership, Eric Qualman   Social Media Marketing   ·  The Zen of Social Media Marketing, Shama Hyder Kabani ·  30-Minute Social Media Marketing, Susan Ginelius Writing & Creativity   · News is a Verb, Pete Hamill  · On Writing, Stephen King ·  Bird by Bird, Anne Lamott  ·  Steal Like an Artist, Austin Kleon

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