- Radio morning drive time is valued over all other time slots.
- In TV, prime time – 7-10pm – is the coveted time slot.
- For magazines, right-paged ads get more eyeballs than left-page placements, and front of the book or inside covers are clearly premium spots.
- In newspapers, above-the-fold positions are the“top” spots, but a below-the-fold strip ad on a section front also has extremely high value.
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